Mumble - Concept

I didn't approach this with a brand or anything in mind but I wanted to practice a certain style and this word seemed perfect to use. I wanted to experiment with a cursive and flowing style where there letters didn't join to help with readability problems you can face when creating cursive wordmarks. 

The letters and the word seemed to work so well for this experiment and my aim was to make the spacing between the letters balance and equal. This negative space then becomes a unique feature in itself and I loved the outcome and had great fun doing it. 

Want to work together?

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